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时间: 2008-09-18 10:27:30 作者: 来源: 字号:
First botanical drug approved for prescription in the US
Saturday, December 15, 2007
FAIRFIELD, N.J., Dec. 14 /PRNewswire-FirstCall/ -- Bradley
Pharmaceuticals, Inc. today announced its launch of Veregen(TM)
(sinecatechins) Ointment, 15%, indicated for the topical treatment of
external genital (EGW) and perianal warts (Condylomata acuminata) in
immunocompetent patients 18 years and older. Veregen(TM) is the first new
prescription treatment for external genital warts in ten years. Bradley
licensed the product from ***ene AG (Frankfurt: MDG) and has exclusive
marketing rights in the United States.

Veregen(TM) is the first botanical drug approved for prescription use
in the United States and is patented through 2017, with additional
applications pending which, if approved, would extend patents beyond 2020.
The active ingredient in Veregen(TM) is sinecatechins, a proprietary
mixture of 8 catechins, the primary phenols found in green tea leaves. The
health benefits associated with catechins are attributed in part to their
antioxidant properties.

In two Phase III randomized, double-blind, vehicle-controlled studies,
Veregen(TM) proved effective in clearing both baseline and newly emerging
external genital and perianal warts, with complete clearance in 53.6% of
all patients studied who received Veregen(TM) (as compared to 35.3% of
those patients receiving vehicle). Veregen(TM) also demonstrated low
recurrence rates during these trials. When treated with Veregen(TM), only
6.8% of the patients experienced recurrence. The majority of adverse
reactions reported during these studies were mild to moderate skin and
application site reactions, and there were no systemic side effects
reported.

External genital warts are one of the most common and fastest spreading
venereal diseases worldwide. More than 1 million new cases of EGW are seen
each year in the United States and nearly 1.4 million sexually active
adults have visible genital warts at any point in time. Current treatment
for this condition primarily consists of cryosurgery and the topical
therapy Aldara(R) (imiquimod).

Both the Doak Dermatologics and Kenwood Therapeutics divisions of
Bradley will promote Veregen(TM) to specialty markets including dermatology
and female healthcare providers.

"EGW is a condition that is both emotionally and physically distressing
for patients," stated Gerald Wachs, M.D., Medical Director of Bradley
Pharmaceuticals. "We believe that Veregen(TM), an effective and safe
alternative in the treatment of this condition, will enhance patient care."

"Investigations of catechins have shown wide-ranging effects on
mechanisms where HPV infection progresses to genital warts," stated Warner
K. Huh, M.D., Associate Professor, Division of Gynecologic Oncology,
University of Alabama at Birmingham. "Veregen(TM) has been shown to be
efficacious and generally well tolerated in patients with genital warts.
There was also a relatively low rate of recurrence."

"We are pleased to launch Veregen(TM) as a new therapeutic option,"
stated Daniel Glassman, President and CEO of Bradley Pharmaceuticals, Inc.
"The manufacture of this product is very complex, and I would like to
commend everyone involved on achieving our goal of bringing Veregen(TM) to
market in 2007. We are all very proud of this therapy and the steps we will
be taking in advancing the treatment of EGW."

Veregen(TM) will begin shipping to wholesalers and be available in
drugstores within a few weeks.

Important Product Safety Information About Veregen(TM):

Veregen(TM) is indicated for the topical treatment of external genital
and perianal warts (Condylomata acuminata) in immunocompetent patients 18
years and older.

Veregen(TM) has not been evaluated to treat urethral, intra-vaginal,
cervical, rectal, or intra-anal human papilloma viral disease and should
not be used to treat these conditions. Avoid use of Veregen(TM) on open
wounds. Safety and efficacy of Veregen(TM) have not been established in
immunosuppressed or pediatric patients, or pregnant women, or for the
treatment of external genital and perianal warts beyond 16 weeks or for
multiple treatment courses.

In clinical trials, local adverse events leading to discontinuation or
dose interruption included: application site reactions, phimosis, inguinal
lymphadenitis, urethral meatal stenosis, dysuria, genital herpes simplex,
vulvitis, hypersensitivity, pruritis, pyodermitis, skin ulcer, erosions in
the urethral meatus, and superinfection of warts and ulcers.

For additional important information about Veregen(TM), please view
full prescribing information at or request full
prescribing information by contacting Bradley Pharmaceuticals at
973-882-1505.

Please visit Bradley Pharmaceuticals web site at:
Aldara(R) is a registered trademark of Graceway Pharmaceuticals, LLC.
About Bradley Pharmaceuticals, Inc.

Bradley Pharmaceuticals, Inc. was founded in 1985 as a specialty
pharmaceutical company and markets to niche physician specialties in the
U.S. and international markets. Bradley's success is based upon its core
strengths in marketing and sales, which enable the company to Commercialize
brands that fill unmet patient and physician needs; Develop new products
through life cycle management; and In-License phase II and phase III drugs
with long-term intellectual property protection that upon approval leverage
Bradley's marketing and sales expertise to increase shareholder value.
Bradley Pharmaceuticals is comprised of Doak Dermatologics, specializing in
therapies for dermatology and podiatry; Kenwood Therapeutics, providing
gastroenterology, OB/GYN, respiratory and other internal medicine brands;
and A. Aarons, which markets authorized generic versions of Doak and
Kenwood therapies. On October 29, 2007, Bradley signed a merger agreement
with Nycomed US Inc.

Additional Information About the Proposed Merger Transaction and Where
You Can Find It

In connection with the proposed merger with Nycomed US Inc. and its
wholly owned subsidiary, Phase Merger Sub Inc., the Company intends to file
a proxy statement and other relevant materials with the Securities and
Exchange Commission ("SEC"). BEFORE MAKING ANY VOTING DECISION WITH RESPECT
TO THE PROPOSED MERGER TRANSACTION, STOCKHOLDERS OF BRADLEY PHARMACEUTICALS
ARE URGED TO READ THE PROXY STATEMENT, WHEN IT BECOMES AVAILABLE, AND THE
OTHER RELEVANT MATERIALS FILED BY THE COMPANY WITH THE SEC BECAUSE THEY
WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION. The
proxy statement and other relevant materials, when available, and any other
documents filed by the Company with the SEC, may be obtained free of charge
at the SEC's website at In addition, Company stockholders may
obtain free copies of the documents filed with the SEC on the Company's
website (http://www.bradpharm.com) or by contacting the Company at Bradley
Pharmaceuticals, Inc., Investor Relations at 383 Route 46 West, Fairfield,
NJ 07004, Telephone: (973) 882-1505, ext 252. You may also read and copy
any reports, statements and other information filed by the Company with the
SEC at the SEC public reference room at 100 F Street, N.E. Room 1580,
Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 or visit the
SEC's website for further information on its public reference room.

The Company and its directors, executive officers and other members of
its management may be deemed to be soliciting proxies from the Company's
stockholders in favor of the merger. Investors and stockholders may obtain
more detailed information regarding the direct and indirect interests in
the merger of persons who may, under the rules of the SEC, be considered
participants in the solicitation of the Company's stockholders in
connection with the merger by reading the preliminary and definitive proxy
statements regarding the merger, which will be filed with the SEC.
Information about the Company's directors and executive officers may be
found in the Company's proxy statement disseminated in connection with the
Company's 2006 Annual Meeting that was filed with the SEC on May 17, 2007
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