【推荐】The View From Insider
去年上任的FDA新任局长目前正面临国会,药厂和消费者的许多压力,他最近频繁出面,接受国会听证,坦然面对媒体采访, 以下是他在接受药业经理人杂志采访时的访谈录, 文章较长, 分部分转载,只有英文稿, 抱歉
Commissioner Andrew von Eschenbach on drug safety, DTC advertising, FDA's culture, and how the agency plans to bring itself into the age of molecular medicine
So it's more strategic, it's more targeted; it's expanding our impact by finding ways to partner and not simply doing it all ourselves, and really modernizing our communications tools. Now ultimately, at the end of the day, will that perhaps make it less necessary to have other forms of direct-to-consumer advertising? I can't speak to that. I only want us to be the source of expert opinion or information for the public that we serve and for them to see the FDA as their champion in protecting and promoting their health.
The system you describe depends on the idea that patients and doctors are going to talk about risk and about what's appropriate. But there's reason to fear that that kind of discussion is not taking place as often as it should.
去年上任的FDA新任局长目前正面临国会,药厂和消费者的许多压力,他最近频繁出面,接受国会听证,坦然面对媒体采访, 以下是他在接受药业经理人杂志采访时的访谈录, 文章较长, 分部分转载,只有英文稿, 抱歉
Commissioner Andrew von Eschenbach on drug safety, DTC advertising, FDA's culture, and how the agency plans to bring itself into the age of molecular medicine
So it's more strategic, it's more targeted; it's expanding our impact by finding ways to partner and not simply doing it all ourselves, and really modernizing our communications tools. Now ultimately, at the end of the day, will that perhaps make it less necessary to have other forms of direct-to-consumer advertising? I can't speak to that. I only want us to be the source of expert opinion or information for the public that we serve and for them to see the FDA as their champion in protecting and promoting their health.
The system you describe depends on the idea that patients and doctors are going to talk about risk and about what's appropriate. But there's reason to fear that that kind of discussion is not taking place as often as it should.